Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book.
When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices.
Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school.
This professional campaign titled 'istori@' was published in Romania in April, 2018. It was created for the brand: Vodafone, by ad agency: FCB. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: FCB Bucharest, Romania
Chief Creative Officer: Claudiu Dobrita
Group Creative Director: Radu Constantinescu
Senior Art Director: Arpad Fekete
Additional Credits: Sorina Borcescu, Gabriela Suciu, Oana Mita, Bogdan Moraru, Bogdan Ionita, Andrei Mihailescu, Sorin Tofan