In the world, we are seeing more and more attached to our smartphones, even when we are driving.
That’s why with Movistar we wanted to show that driving under the internet influence is as dangerous as drive under the alcohol influence.
This professional campaign titled 'Tutorial, Viral, Boomerang' was published in Chile in June, 2017. It was created for the brand: Movistar, by ad agency: Y&R. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted almost 6 years ago.
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director: Raimundo Undurraga
Art Directors: Israel Urrutia, Joaquín Toro, Rodrigo Grebe
Copywriter: Oscar González, Jonathan Chauque
Photographer: Juan Carlos Sotelo
Retoucher: Silvana Mercado