More Wow than Ever

Agency: BBH Singapore


To mark the launch of the newest flagship TV from Samsung, the 2023 Neo QLED 8K, BBH Singapore tells the story of an everyman on an epic mission to make his cat – possibly the world’s grouchiest feline – say ‘Wow’ again.

People watch television to have fun and feel good, and the latest film from Samsung and BBH Singapore sets out to do just that: bring viewers on a light-hearted and visually spectacular journey that shows how the best TV in the business can surprise even the grouchiest cat. To truly spotlight the ‘Wow’ factor of the Neo QLED 8K, the film employs the help of an exotic shorthair that looks permanently unimpressed – Bebo.

The film starts with Bebo at the balcony watching a brand-new Neo QLED 8K being delivered – and reacting with a ‘Wow’. Unsure of what has so impressed Bebo, his owner embarks on a series of increasingly elaborate and desperate attempts hoping to make the cat say ‘Wow’ again. Just as nothing works and the man is about to give up, he switches on the Neo QLED 8K, and the rest is history.

This professional campaign titled 'More Wow than Ever' was published in Singapore, United Kingdom, and United States in April, 2023. It was created for the brand: Samsung, by ad agency: BBH Singapore. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.


Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Director: Charlene Chua
Creative Director and Head of Art: Gaston Soto
Senior Art Director: Nico Tangara
Senior Art Director: Amos Mak
Copywriter: Judy Au
Pitch Creatives: Xander Lee, Ishan Venkat, Michael Chin
Head of Production: Wendi Chong
Head of Business: David Anson
Business Director: Jasmine Portman
Associate Account Director: Seraphyn See
Head of Strategy: Chris Chalk
Strategy Director: Ruth Lim
Social Specialists: Rebekah Anthony, Kristal Lee
Motion Graphics Art Director & Content Creator: Allan Yeo

Film Production Company: Immigrant Studio
Film Director: Rodrigo Saavedra
Executive Producer: Phie Hansen
Special Effects Studio: SWISS
Sound Production: Antfood

Client: Samsung
Head of IMC Part, Visual Display Marketing Group: Hyun Min Chun
Visual Display Marketing Team: Sunny Yang, Anant Baijal, Woohee Park, Soomin Jo, Hyewon Lee


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