This campaign focuses on one striking USP of radio advertising. To prove that listeners don’t zap away during commercial breaks, we encourage them to do just that in a witty, light-hearted way. This will make listeners even more curious and provides us with the opportunity to prove through this commercial that radio advertising really works. Then for more advantages of radio advertising, listeners are directed to RAB.FM.
This professional campaign titled 'Turn off the radio' was published in Netherlands in January, 2011. It was created for the brand: RAB, by ad agency: &KoenseSeverein. This Audio medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: &KoenseSeverein, Amsterdam, The Netherlands
Creatives: Mark van der Heijden, Tim van de Rijdt
Production Company: SoundCircus Kees Kroot
Sound Engineer: Feike de Wit