This ad campaign is to promote Lipton GREEN TEA, where the concept is to show the activeness of a character after drinking green tea. This ad campaign shows how the character turns from inertia into the ACTIVENESS.

This student campaign titled 'Turn Inertia Into Activeness' was published in India in December, 2023. It was created for the brands: Green Tea, Lipton, and Lipton Extra Strong, by ad schools: Amity School of Fine Arts, Amity University, and Amity University Mumbai. This Design, Digital, and Print media campaign is related to the Food, Health, and Other industries and contains 3 media assets. It was submitted 4 months ago.


Advertising Agency (School): Amity University, Mumbai
Digital Ad Assignment


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