Tuberculosis 3D-Test

Agency: Voskhod


Diaskintest is a medical product for diagnosing tuberculosis at the early stages with accuracy to 98%. Calendar is based on the concept of children’s game “Find Wally”. Each of 12 months is a comprehensive illustration with many objects and characters among which there’s a little monster hidden that resembles tubercule bacillus. Attached to each calendar there are Diaskintest branded 3-D glasses. With those glasses on the holder of the calendar can spot the bad guy immediately because the pictured character becomes three-dimensional.Thus, in such a game-like manner we bring the idea that it is much easier to detect tuberculosis with the help of “Diaskintest” than if using out-of-date methods.

This professional campaign titled 'Tuberculosis 3D-Test' was published in Russia in December, 2009. It was created for the brand: Diaskintest, by ad agency: Voskhod. This Direct medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko, Dmitry Shulgin
Illustrators: Igor Yatsuk, Tatiana Dorofeeva, Dmitry Izotov, Dmitry Rezchikov
Designers: Roman Dik, Marat Djantuganov, Dmitry Maslakov



Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.