Tu & Me

Agency: New Commercial Arts


New Commercial Arts, with client Tu (Sainsbury’s), launch their second instalment of the Tu & Me brand campaign. Mirroring the creative treatment of A/W ’22 but with even more focus on bringing the storytelling to life whilst highlighting versatility and value for money.

Shot against a stark white backdrop with a vibrant and graphic text, the work showcases the Spring / Summer collection of Tu Clothing across women’s, kids, and menswear. Welcoming back Mel Bles at Webber Represents as photographer and director of the work.

The idea comes to life via a high impact and mass reaching media plan including BVOD, large format outdoor sites, national print titles as well as paid and owned social media channels.

This professional campaign titled 'Tu & Me' was published in United Kingdom in March, 2023. It was created for the brand: TU, by ad agency: New Commercial Arts. This Integrated medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 6 months ago.


Sainsbury’s, Tu:
Radha Davies - Director, Brand Communications & Creative
Sophie Micklewright – Campaign Manager

New Commercial Arts:
Founder/CEO: James Murphy
Founder/CSO: David Golding
Founder/CCO: Ian Heartfield
Founder/Artistic Director: Nici Hofer
Founder/Director of Production & Operations: Matt Craigie-Atherton
Creative: Joe Fitzgerald / Kim Hutcheson
Deputy Head of Production: Georgia Dickenson
Project Director: Sylvie Edwards
Business Director: Mel McMillan
Account Manager: Zahra Banday
Planner: Cara Van Rhyn

Production Company: Rosco Productions
Director: Mel Bles
Producer: Emily Miles / Emma Turpin & Joy Hart @ Rosco
DoP: Marc Pritchard
Editing Company: Wild Island Films
Editor: Ricardo Fusetti
Edit Producer: Jamie Wiffen
Post Production: Coffee & TV
Post Producer: Kathryn Tallis
Audio Post Production: Wave
Sound designers: Ben Gulvin
Music Supervision: Leland Music

Photographer: Mel Bles
Agent: Webber Represents
Production: Rosco Productions
Retouching: King Henry
Design: King Henry (edited)


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