TRY SOMETHING DIFFERENT AND SALUTE GAME CHANGERS

Pink Lady wants to inspire people to dare to Try Something Different by sharing stories that ignite the inspiration of the game changers, both renowned and niche, who have the courage to explore new frontiers beyond comfort zones and societal norms, proving that anyone can try and be something they want to if they desire.

Many people want to be unique, to live differently from others. However, many times we cannot try everything as we wish as long as we still reside in our safe zone and live in a world that has societal norms.

We find that what makes people dare to try new things as they desire is seeing the proving cases of others who dare to act. This helps them not feel alone and realize that there are many people in society who are ready to back them up without judging their actions.

Implementation & Execution
1. Game Changer Stories:
Pink Lady gathered the stories of 18 women who dared to be different. These are women who have challenged the status quo, such as a dark-skinned woman who defies Thailand's beauty standards while advocating for equality, fighting against discrimination and racism.

Others include a competitive eater in a male-dominated sport, a female rapper who blends hip-hop with traditional Thai music, and an athlete who returned to her beloved sport and reclaimed her spot on the national team after a long hiatus. And many more.

2. Event - Salute Game Changers:
Showcasing these inspiring stories at CentralWorld. Our goal is to share these remarkable women's journeys with others, empowering and inspiring women and people from all walks of life.

Standees share the stories of 20 game changers, showcasing their transformative journeys. Additionally, a dedicated wall honors five extraordinary hero game changers, leaving an indelible mark.