Description
This is a work that goes against the stereotypical and boring phrase: "Be yourself". Our video is based on the insight - the younger generation is searching for themselves literally every day, so the phrase "Be yourself" rather irritates them. What kind of myself, if I am different every day!
CoolCola understands: following yourself is about choosing to be different, and not to meet expectations. This is a drink that does not tell you what to be, but supports you in all your states.
This professional campaign titled 'Try different parts of yourself' was published in Russia in May, 2025. It was created for the brand: Ochakovo, by ad agency: Soda. This Digital, Film, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 6 months ago by Dmitry of Soda creative agency .
Credits
Advertising Agency: Soda, Ekaterinburg, Russia
Director: Alexander Mikhalev
Creative Director: Dmitry Pint
Communication Strategist: Ekaterina Lyskova
Art Director: Igor Erasov
Art Director: Anastasia Samsonova
Motion Design: Vova Sapozhnikov
Creative lead: Dmitry Novikov
Producer: Olga Delikatnaya
PR: Gleb Cherny
Project Manager: Ksenia Chernova
Account director: Yana Mikhaleva
Group Head: Elena Pegushina
