True to you.

At Concept Co, we take pride in crafting compelling narratives that resonate with the people and place the brand’s ethos at the core of every point of communication. Our latest collaboration with 3Soul, an innovative exclusively digital jewellery platform, allowed us to highlight their commitment to purity, transparency, and excellence—values that are at the heart of their brand.

3Soul’s business model is as unique as the pieces they create. Customers can upload a photo or sketch of their desired jewellery on the 3Soul website, and receive a detailed estimation for bringing that vision to life. With options to customise the quantity and quality of gold, diamond settings, and other materials, 3Soul offers an unparalleled, personalised experience that aligns with any budget or style.

In developing the ad campaign for 3Soul, we focused on emphasising the purity that guides their craftsmanship. It’s not just about creating beautiful jewellery, but about ensuring every piece embodies luxury and grace with an uncompromising commitment to quality.

Transparency is another core value that we brought to the forefront. We highlighted how 3Soul’s dedication to clarity and authenticity in their process enables them to craft jewellery that not only dazzles but also tells a story of trust and honesty.

Finally, we underscored 3Soul’s pursuit of excellence. Every creation is a testament to their precision and creativity, designed to harmonise with the customer’s vision and bring their dream jewellery to life.

Our campaign positions 3Soul’s new online platform not just as a website, but as an immersive experience. It’s a journey where customers are invited to explore, customise, and realise their unique jewellery aspirations, all while experiencing the purity, transparency, and excellence that define 3Soul as a brand that is True To You.