Description
This visually striking poster for Hycyanaro eye drops for Talent Pharma pharmaceutical company, created by Marklinica and features a powerful golden eagle, symbolizing the product's potent antibacterial effect.
The eagle is depicted mid-capture, snaring harmful bacteria with its sharp talons, representing Hycyanaro’s ability to eradicate eye infections effectively. The scene is set against a backdrop where the eagle dives just above sea-level waters, emphasizing the secondary effect of deep hydration provided by the product.
The combination of elements – the majestic eagle, the subdued but dynamic background, and the clear, impactful imagery – effectively communicates Hycyanaro's dual action: "Eradicates & Hydrates."
The sleek packaging of the product is subtly integrated into the design, reinforcing the brand’s identity and the promise of reliable protection and care for the eyes.
This professional campaign titled 'Hycyanaro: The Power of Dual Action' was published in Egypt in August, 2024. It was created for the brand: Talent Pharma, by ad agency: Marklinica. This Design, Digital, and Print media campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 10 months ago by CEO : Rana Mohsen of Marklinica Agency.
Credits
Design house: Marklinica agency
Art Director: Dr. Rana Mohsen
Graphic Designer: Rowan Hamada
