Description
The story centres on genuine social interactions during memorable life moments. It follows three storylines: a nervous groom, a first-time marathon runner, and a surprise birthday party after a long day at work. Using Mitchum deodorant helps these characters stay true to themselves, culminating in the slogan, "Just you, Just Mitchum."
This professional campaign titled 'True To You' was published in Multinational Europe, South Africa, and United Kingdom in August, 2024. It was created for the brand: Mitchum, by ad agency: &friends. This Film medium campaign is related to the Household Products and Other industries and contains 1 media asset. It was submitted over 1 year ago by Director: Sakari Lerkkanen.
Credits
Client: Mitchum Global
Director: Sakari Lerkkanen
DOP: Daniel Lindholm
Agency: &Friends, London, UK
Creative Director: Harry Woulds
Executive Producer: Harvey Palmer
Producer: Lucie Lerkkanen
Local Producer: Irina Petrescu
1st Assistant Director: Andrei Enoiu
Gaffer: Ionut Palcau
Key Grip: Bogdan Nicolau
Production Designer: Edith Buhaschi
Stylist: Francisca Vass
MUAH: Claudia Musat
Still photography: Daniel Pothecary
Editor: Charlie Reddie
Music Composer: Studio M+U
Sound Studio: Soundtrack Creation, London, UK
Supervising Sound Designer: Sefi Carmel / Soundtrack Creation
Sound Design and Mix: Steve Russell / Soundtrack Creation
Post Production: Black Kite Studios, London, UK
Grade: Richard Fearon / Black Kite Studios
