Evonik Industries

True Leadership

Agency: KNSK

"True Leadership" - the film

Behind the scenes of "True Leadership"


Evonik brings its performance pledge “Leading Beyond Chemistry” to life with a global image campaign centering around a modern corporate culture. Developed by creative agency KNSK, the campaign humorously juxtaposes old and new leadership styles using opulent imagery.

This professional campaign titled 'True Leadership' was published in Germany in May, 2022. It was created for the brand: Evonik Industries, by ad agency: KNSK. This Digital, Film, and Integrated media campaign is related to the Health and Industrial, Agriculture industries and contains 4 media assets. It was submitted 10 months ago by Senior Communications Manager: Dominique Schönsiegel of KNSK.


Advertising Agency: KNSK, Hamburg, Germany
Film Production: Michael Fueter (Director), FoxDevil Films (Production)
Photography: Staudinger+Franke, Vienna, Austria
KNSK Team:
CCO: Florentin Hock
CEO: Kim Alexandra Notz
Creative Director Text: Dirk Junski
Creative Director Art: Martin Augner
Head of Film: Kerstin Arndt
Client Service Director: Leonard Schlenk
Account Director: Mariya Mihaylova
Senior Brand Consultant: Niki Slawinski
Chief Digital Officer: Julian Barkow


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