Videocase
Description
Rockstars aren’t just the ones on stage.
They’re also security guards, street cooks, subway workers, and builders—people who give it all every single day.
While other brands sell fame, Rockstar celebrates real effort.
For Rockstar Day, July 13, we reimagined classic rock album covers with real workers instead of musicians.
Then, we placed them in their real-life stages: construction sites, subway stations, street food stands, and security booths.
Because if we’re going to redefine the word rockstar, let’s put it where it truly belongs.
A bold move from Rockstar Energy Drink—giving the spotlight to those who truly earn it.
It’s time to give the word rockstar a new meaning.
This student campaign titled 'True Icons' was published in Argentina and Ecuador in July, 2025. It was created for the brand: Rockstar, by ad school: Miami Ad School Buenos Aires. This Digital and Print media campaign is related to the Drinks (Non Alcoholic) and Media industries and contains 9 media assets. It was submitted 5 months ago.
Credits
Advertising Agency (School):Miami Ad School Buenos Aires
Tutor: Vidi Sibila
Art Director: Anthonella Zea & Aileen Damo
Copywriter: Daniel Díaz
