Description
Rockstar Energy Drink is coming to France. If you are a gaming fan, you probably know it since December 4th. After partnering with Activision, Rockstar wanted to hit the French eSport landscape with their first gaming campaign.
Together, we created the Warzone Show by Rockstar Energy. An event where amateurs (selected after two Draft sessions) Call Of Duty pro gamers (ChowH1, Mickalow, Ayzen...) and celebrities (Soolking, Adil Rami, Yannick Agnel…) faced each other one Saturday night on Twitch.
This 7 hours show was held by Brawks, their new brand ambassador and his friend Pyro.
The results :
+4% Market shares
1000 amateurs participating to the qualifying phase
1M viewers during the Final
This professional campaign titled 'Rockstar Warzone Show' was published in France in December, 2021. It was created for the brand: Rockstar, by ad agency: Digital Playas. This Integrated medium campaign is related to the Gaming, Recreation, Leisure, and Soft Drinks industries and contains 2 media assets. It was submitted over 2 years ago by Head of Strategy & Social Media: Robin of Digital Playas.
Credits
Advertising Agency: Digital Playas, Paris, France
Partner Agency: Agence Seven
Ceo: Elliot Brame
Head Of Strategy And Social Media: Robin Delépine
Graphic Designer: Vincent Pounchou
Production Company : The Fam Production
Director : Farid Malki
Producer : Margot Le Moël
Director of Photography : Théo Sanchez
