Barbie Rockstar

Rock & Barbie Day

Agency: Artcom


The campaign for Rock & Barbie Day is a brilliant celebration of creative diversity, bringing together two cultural icons in an unexpected and captivating way. By featuring Barbie alongside the legendary KISS frontman, Gene Simmons, the icon Jimmy Hendrix, and Guns N' Roses guitarist Slash, the message is clear: diversity not only can but should coexist harmoniously. The fusion of these distinct universes highlights the ability of different forms of expression to coexist, promoting the idea that individuality and diversity can intertwine in a unique symphony. By aligning Barbie's image with these rock icons, the campaign aims to inspire and celebrate the multiplicity of styles and personalities, reinforcing the message that true beauty lies in the acceptance and celebration of our differences.

This professional campaign titled 'Rock & Barbie Day' was published in Brazil in July, 2023. It was created for the brands: Barbie and Rockstar, by ad agency: Artcom. This Digital and Print media campaign is related to the Music and Other industries and contains 3 media assets. It was submitted 4 months ago by Artcom Comunicacão: Artcom Comunicação e Design of Advertising Age.


Advertising Agency: Artcom Comunicação e Design
Art Director: Marcos Costa
Copywriter: Albertino Borges
Photographer: Marcos Costa


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