EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland.
This professional campaign titled 'Trojan T-Shirt' was published in Germany in August, 2011. It was created for the brand: EXIT-Deutschland, by ad agency: Grabarz & Partner. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Grabarz & Partner, Hamburg