The campaign “Keeping Germany Safe” promotes more respect for Police and emergency services
Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, we want to set a clear signal for the people behind the uniform.
“Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.” Johannes Buzási, Managing Director fischerAppelt
The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges.
This professional campaign titled 'Keep Germany Safe' was published in Germany in May, 2019. It was created for the brand: German Federal Ministry of the Interior, by ad agency: fischerAppelt. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 3 years ago.
Advertising Agency: fischerAppelt, Berlin, Germany
Creative Director: David Morales, Philip Bolland
Art Director: Christoph Laurisch, Jessica Philip
Managing Director: Johannes Buzasi
Account Director: Judith Schiliig
Director: A Common Future