Treadmower

Today, Natural Light Beer is revealing a first-of-its-kind turfed treadmill that was engineered to simulate the simple joy of mowing the lawn. Meet the Treadmower. The Treadmower features a custom mower deck, handle, and immersive screen that turns into an ever-ending lawn for uninterrupted mowing glory. Because even when winter shuts down the lawn, the urge to mow never really goes away.

One lucky Natty fan will get the chance to win the Treadmower and earn bragging rights as the only person in America who has one.

The start of the year always brings a wave of fitness pressure, but for Natural Light fans, the real frustration isn’t the gym crowd. It’s that they’re months from mowing season. The grass is dormant, the mower is collecting dust, and those who swear by a good backyard cut are left pacing on rubber treadmills wondering why no one has invented a better option.

As the favorite beer brand of grass whisperers and garage enthusiasts, it’s tradition for Natural Light fans to crack a well-earned Natty after mowing those beautiful green stripes into their lawn. With the Treadmower, Natural Light is uniting fans around their favorite pastime even as the temperatures drop, since it’s always summer in the garage.

Krystyn Stowe, Head of Marketing Busch Family & Natural Family, Anheuser-Busch said: “There’s nothing like the smell of fresh-cut grass and an ice-cold Natty in your hand after a perfect mow. But winter shuts down the lawn, and that’s where the Treadmower comes in. The garage is where our fans feel most at home—no fluorescent lights, no crowds—just uninterrupted mowing glory and a cold beer within reach. Some things, like a perfect cut and a Natty, shouldn’t have a season.”

To enter for a chance to win the prop from the Treadmower content, from January 7–28, fans 21+ can follow Natural Light on Facebook, Instagram or X and comment on designated social posts using #nattytreadmower and #sweepstakes.