Description
The World Fashion Festival campaign celebrates the dialogue between heritage and contemporary fashion through a bold visual identity inspired by craftsmanship, tailoring, and cultural elegance.
The poster centers around a powerful female silhouette wearing a statement outfit, symbolizing confidence, artistry, and the timeless spirit of fashion.
The visual language combines warm burgundy and golden tones to evoke luxury, tradition, and exclusivity, while polygonal textures and layered compositions add a modern, dynamic edge. Elements such as mannequins, measuring tools, and tailoring references reinforce the festival’s core theme: fashion as both art and craft.
The campaign was designed to be fully adaptable across multiple media formats—including posters, roll-ups, tickets, CDs, and print materials—ensuring visual consistency and strong brand recognition across all touchpoints.
By blending Arabic and English typography, the design reflects the festival’s international scope while staying rooted in local cultural identity, positioning the World Fashion Festival as a global platform that honors fashion heritage while embracing innovation.
This student campaign titled 'World Fashion Festival ' was published on January 07, 2026. It was created for the brand: Campaign, by ad school: The Higher Institute Of Applied Arts. This Design medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted 2 days ago by Graphic Design Student : Habiba Mahmoud of Higher Institute Of Applied Arts.
Credits
Design by: Habiba Mahmoud
Under Supervision of: Dr. Eman Salah
