Description
It is quite a common custom for our laptop screens to reflect beautiful moments and places: from a family photo, a moment of happiness, a landscape that is pleasing to the eye: paradisiacal beaches, imposing mountains, cities full of history. Destinations that inspire us and that we long to visit. With this campaign, lovers are invited to play, participate and take the first step to make that trip a reality, sharing their wallpaper image and recreating the atmosphere of the destination in their own space.
With this insight we launched a promo, the participation mechanism is simple: just capture a photo of the wallpaper, publish the image on Instagram stories, add a little creativity by setting the desktop to reflect the essence of the chosen destination and tag @uela_viajes and the person you want to travel with.
This professional campaign titled 'Travel to your wallpaper' was published in Paraguay in February, 2025. It was created for the brand: Uela, by ad agency: ONIRIA/TBWA. This Digital and Print media campaign is related to the Travel and Tourism industry and contains 4 media assets. It was submitted 10 months ago.
Credits
Agency: Oniria\ TBWA
Client: Uela
Creative General Direction: Camilo Guanes
Creative Direction: Manuel Rolón
Creative Team: Martin Vega / Monica Bernal
Art Direction: Natha Pera / José Venialgo
Account Management: Lucía Arevalos
Project Manager: Laura Anzoátegui / Ale Vuyk
Digital: Alex Ayala
