Frankfurt Fire Department

Trapped Under the Ice

Agency: Leo Burnett


Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger!

This professional campaign titled 'Trapped Under the Ice' was published in Germany in December, 2018. It was created for the brand: Frankfurt Fire Department, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Leo Burnett Germany, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Hans-Juergen Kaemmerer
ACD Digital: Hugo Moura
Photographer: Dieter Roosen


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