Description
With only 3 days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes.
Guinness is calling upon fans of the beautiful game to upgrade their at-home matchday ritual by swapping their out-of-shape glassware to be in with a chance of winning a limited-edition Guinness x Waterford crystal pint glass.
During this time fans in Ireland can #TransferThatPint by:
Getting over to TransferThatPint.com and submitting a transfer request for a chance at winning a limited-edition Waterford Crystal Guinness pint glass for their at-home lineup.
Get in on the action on social too and show us a photo or video of Guinness Nitrosurge poured into an out-of-shape glass, tagging #TransferThatPint and tag @Guinness_Ireland.
The full campaign will see prominent out-of-home executions across Dublin as well as social teasers during one of the busiest weekends of the football calendar, as fans from every club pour over rumours and articles, desperate to know who their club will buy, sell, loan or release.
This professional campaign titled 'Transfer that Pint' was published in Ireland in January, 2025. It was created for the brand: Guinness, by ad agency: VML UK. This Direct, OOH Outdoor, and Print media campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted 6 days ago by Associate Director, Communications: Billi Hatfield of VML.
Credits
Agency: VML
PR: Wilson Hartnell,
Media Agency: PHD
Social Agency: Born Social.