Guinness have been supporting their “Guinness Clear” brand once again during this year’s Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar. Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
This professional campaign titled 'Guinness Clear' was published in United Kingdom in March, 2020. It was created for the brand: Guinness, by ad agency: BBDO. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted almost 3 years ago.
Advertising Agency: AMV BBDO, UK
Creative Director: Nadja Lossgott, Nicholas Hulley
Copywriter: Tim Riley
Designer: Dan Mead
Agency Planner: Lisa Stoney
Agency Account Team: Luke Hickey, Flynn Leslie
Activation Agency: Verve Live