Lazy cars

Agency: WPP


“95% of the time your car is resting”, Uber’s new campaign in Latam invites people to register their car at, find a driver between the thousands of registered drivers on the platform, and make earnings without having to drive.
A new way of using the platform that, for the first time, speaks to all the public (not only users who own one or several car fleets), inviting them to put their vehicles on the road based on the following fact: cars spend 95% of the time parked — a fact that goes beyond the effects of the pandemic.

This professional campaign titled 'Lazy cars' was published in Mexico in October, 2021. It was created for the brand: Uber, by ad agency: WPP. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 2 years ago by GROUP CREATIVE DIRECTOR : Daniel De Leon of GREY MEXICO.


Advertising Agency: Grey, Mexico

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