Wayúu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history.
This professional campaign titled 'Tradition makeup' was published in Colombia in October, 2020. It was created for the brand: SPPRO, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted about 3 years ago by Jhonnathan triviño sanchez.
Advertising Agency: Mullenlowe ssp3, Bogotá, Colombia