Description
context
Mineral water 'Velingrad' takes its name from one of the largest cities in the Rhodope Mountains. However, within the Rhodopes, 87 animal species are on the verge of extinction—a problem largely unknown to Bulgarian society."
Insight
The animal tracks in the mountains resemble a Hollywood star's imprint
Idea
We created the traveling exhibition 'Tracks of Extinction,' which turned real animal traces into imprints.
еxecution
With the help of eco activists and nature conservationists, we gathered the tracks of vanishing animals, and then immortalized them in plaques, which we turned into an exhibition to give a voice to the voiceless. Portraying them as the last one if we don’t act. The Exbition was held in the biggest cities galeries in Bulgaria.
Results
484,000 people became more interested in vanishing animals.
33% national campaign awareness was achieved.
120 articles were written about the campaign.
It was the most visited exhibition of 2024 in Plovdiv and Burgas.
11,345 people attended the exhibition.
This professional campaign titled 'Tracks of Extinction' was published in Bulgaria in May, 2024. It was created for the brand: Velingrad, by ad agency: proof.. This Ambient, Experiential, and Integrated media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 month ago by creative director: Angel Iskrev of proof..
