Long distance path E8 is one of the most challenging thru-hiking treks on Bulgaria’s territory. Coincidentally, it passes right through the heart of the Rhodopes — the mountain range synonymous with mineral water Velingrad. In recent years people have begun seeking a connection with nature, and interest in long distance paths is rising as a result. However, information about E8 is scarce at best. Velingrad Alcalia saw the opportunity to help nature enthusiasts plan their hike safely and thoroughly by launching a website that would host all the necessary information.
As a backdrop to their journey we chose images mountaineers know all too well — a backpack and a boot — implying Velingrad’s E8 website is just as instrumental to a successful trek as those attributes.
This professional campaign titled 'Discover the Rhodopes to fall in love with them' was published in Bulgaria in June, 2023. It was created for the brand: Velingrad, by ad agency: proof.. This Print medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted 3 months ago by creative director: Angel Iskrev of proof..