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Description
To launch Velingrad’s new 1L bottle, last year we ran the campaign “Just the right link with nature”, pointing to its convenient size and the brand’s relationship to its home region through recognizable digital symbols. for its second year on the market, we expand on that theme by reminding the public of Velingrad ON’s purpose — connecting urbanites with nature despite their busy lifestyle.
insight
the water we distribute in the city springs from the uttermost depths of the rhodope mountains, making it a de facto an ambassador of nature in the urban areas.
idea
picture Velingrad ON as the way for city dwellers to outsource their connection with nature. we continued our concept of symbols of connection, constructed out of natural elements, generated in cgi, to create as realistic a look as possible in the art direction. the campaign was widely distributed in out of home communication.
This professional campaign titled 'outsourcing nature' was published in Bulgaria in May, 2023. It was created for the brand: Velingrad, by ad agency: proof.. This campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted 11 months ago by creative director: Angel Iskrev of proof..
