ADVERTISING

Heathrow Express

Tracks

Agency: St Luke’s

Description

Heathrow Express (HEX), the airport rail link operating between London Heathrow Airport and London Paddington, is showing travellers that stress-free journeys start the moment they step onto the train, and continue when they return by train.

Created with St Luke’s, the supersize OOH campaign aims to persuade passengers that travelling to and from Heathrow Airport via Heathrow Express is the most relaxed way to start and end your journey.

Called ‘Tracks’, the activity breaks on 2 March and runs across the summer period. It features a 3 x 19m-long OOH site positioned in the walkway between Heathrow Airport Terminals 2 and 3, visible to all passengers who have taken the Heathrow Express.

This professional campaign titled 'Tracks' was published in United Kingdom in March, 2023. It was created for the brand: Heathrow Express, by ad agency: St Luke’s. This OOH Outdoor medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Advertiser/Brand: Heathrow Express
Client: Meenal Varsani, Head of Marketing and Customer Engagement
Nicola Smith, Senior Brand and Marketing Manager
Sandra Clement, Marketing Campaign Manager
Mark Eastwood, Commercial Strategy Lead
Creative Agency: St. Luke’s
Campaign title: Tracks
Joint Chief Creative Officer: Rich Denney
Art Director: Jordan Morris
Copywriter: Danny Jones
Designer: Laura Bazille
Creative Producer: Christine Sipthorp
Planning Director: Emma Banks
Head of Transformation: Leanne Silman
Senior Account Director: Lucy Yeates
Senior Account Manager: Charlotte Crawley
Retoucher: Richard Green

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