Description
2026 Clio Award Winner
2026 - Clio Awards - Grand Winner
2026 - Clio Awards - Gold Winner - X2
2026 - Clio Awards - Silver Winner
When Bad Bunny prepared to release his highly anticipated album Debí Tirar Más Fotos, he wanted fans to do more than wait for a tracklist—he wanted them to discover it. In partnership with Spotify and Google Maps, Tracking Bad Bunny transformed 15 real locations across Puerto Rico into portals to the music. Instead of song titles, coordinates appeared on his Spotify page. Fans entered them into Google Maps, explored the streets and beaches of the island, and uncovered the hidden titles in murals, signs, and everyday scenes. The experience sparked a global treasure hunt, immersing fans in Puerto Rican culture and turning anticipation into participation. The payoff: Bad Bunny’s biggest album launch yet—#1 worldwide with every track on the Billboard Hot 100.
This professional campaign titled 'Tracking Bad Bunny' was published in Puerto Rico in May, 2026. It was created for the brand: Rimas Entertainment, by ad agencies: DDB Latina and TBWA. This Integrated medium campaign is related to the Music industry and contains 3 media assets. It was submitted 18 minutes ago.
