Case Study
Idea Board
Description
Traces of Hope
In Syrian detention centers, thousands disappear without a trace. No papers. No records. No proof they ever existed.
But love leaves traces.
A mother's Facebook post. A blurry photo. A voice message in a familiar dialect. A childhood nickname.
Traces of Hope turns these fragments into pathways home. UNHCR's AI scans crowdsourced lists, social media posts, and voice recordings—piecing together what war tore apart.
When families have nothing left but traces, sometimes traces are enough.
This student campaign titled 'Traces of Hope ' was published on June 15, 2025. It was created for the brand: UNHCR, by ad school: Ankara University. This 360°, Digital, and Experiential media campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted 5 months ago.
Credits
Art Director: Rana Aksoy
Copywriter: Rana Aksoy
