ADVERTISING

UNHCR

Christmas AirSentials

Agency: Demner Merlicek & Bergmann

Description

Instead of buying meaningless Christmas presents like every year and maybe even exchange them again shortly afterwards, we created an online store for Christmas presents that really make sense – at www.airsentials.shop, only products made of air were offered. There was nothing to buy – nothing material at least. Instead, the money for the purchased air items was donated to those who really need it: Refugees and people in need. The air products could be sent as a gift to loved ones immediately after payment, letting them know that their gift has brought joy to people who otherwise have very little of it in their life. A way of giving that reminded us what Christmas is really about: charity.

This professional campaign titled 'Christmas AirSentials' was published in Austria in December, 2020. It was created for the brand: UNHCR, by ad agency: Demner Merlicek & Bergmann. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 8 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: Demner, Merlicek & Bergmann / DMB, Vienna, Austria
Creative Director: Francesco Bestagno
Art Director: Daniela Sobitschka
Graphic Design: Martin Dorn
Photography / 3D Illustration: Christo Penev
Copywriter: Robin Kappacher
Account: Marcello Demner

Invita

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.