Instead of buying meaningless Christmas presents like every year and maybe even exchange them again shortly afterwards, we created an online store for Christmas presents that really make sense – at www.airsentials.shop, only products made of air were offered. There was nothing to buy – nothing material at least. Instead, the money for the purchased air items was donated to those who really need it: Refugees and people in need. The air products could be sent as a gift to loved ones immediately after payment, letting them know that their gift has brought joy to people who otherwise have very little of it in their life. A way of giving that reminded us what Christmas is really about: charity.
This professional campaign titled 'Christmas AirSentials' was published in Austria in December, 2020. It was created for the brand: UNHCR, by ad agency: Demner Merlicek & Bergmann. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 8 media assets. It was submitted almost 3 years ago.
Advertising Agency: Demner, Merlicek & Bergmann / DMB, Vienna, Austria
Creative Director: Francesco Bestagno
Art Director: Daniela Sobitschka
Graphic Design: Martin Dorn
Photography / 3D Illustration: Christo Penev
Copywriter: Robin Kappacher
Account: Marcello Demner