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UNHCR

Reimagine Zahra's World - The Ultimate Photoshop Battle for Good

Agency: Ogilvy

Description

To launch a successful fundraising campaign, we needed a way to overcome the apathy and reframe the portrayal of refugees in the media. We asked the Photoshop community to reimagine the world of a refugee child. They did and people donated to make it happen.

This professional campaign titled 'Reimagine Zahra's World - The Ultimate Photoshop Battle for Good' was published in United Arab Emirates in May, 2017. It was created for the brand: UNHCR, by ad agency: Ogilvy. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Copywriter: Prajakta More
Executive Creative Director: Logan Allanson
Copywriter: Prajakta More
Head of Art: Ben Griffiths
Chief Creative Officer: Paul Shearer
Assistant production: Tamer Samy, Karim Mahmou, Saleh Adly / Leap Studios
Project support: Muhammad Umair, Mouna Ghadban, Ahmed Elsherif, Ricardo Lins

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