Description
They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.
This professional campaign titled 'Trace, Lost, Freedom, Curiosity, Challenge, Backyard, Story' was published in Australia in December, 2014. It was created for the brand: Macpac, by ad agency: The Reactor. This Outdoor medium campaign is related to the Retail Services industry and contains 7 media assets. It was submitted over 8 years ago.
Credits
Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
