Description
Knife crime among young people is a serious problem in the UK. While teenagers make up the majority of those involved, children under 10 are increasingly being found carrying bladed weapons. To bring this shocking reality to life, we took iconic children’s toys and gave them realistic knife wounds, alongside the headline: ‘Kids can learn to pick up knives younger than you think.’
The campaign is for Simmply Active, an organisation that gives children from violent or challenging backgrounds a more positive path through sport and activities.
This professional campaign titled 'Toys' was published in United Kingdom in August, 2026. It was created for the brand: Simmply Active, by ad agency: TBWA\MCR. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 3 days ago.
Credits
Advertising Agency: TBWA\MCR
Client: Simmply Active
Copywriter: Lisa Nichols
Art Director: Gary Fawcett
Photographer: Lol Keegan
Head Of Design: Daniel Bickerton
Designer: Dan Coitino
Motion Designer: Phill Buckland
Retoucher: Mark Roberts
Producer: John Allen
Client: David Simmons
Media Company - OOH: Bauer Media Outdoor
Media Planner: Glyn Palmer
Media Company - Digivan: Mobile Media
Media Planner: Ben Smith
Media Planner: Sam Heffer
PR: Charlie Seaward
PR: Pumpkin PR
