Cystic Fibrosis Canada

Tough Questions

Agency: Grassriots


For people with cystic fibrosis, some questions simply can’t be answered. How do you know where you’ll see yourself in the future when you’re not sure you have one? What do you say when someone asks if you want kids and you’re not sure you’ll live long enough to live that dream? Cystic fibrosis is a genetic disorder with no cure. The life expectancy is about 53 years old but many born with CF die sooner or face life-long complications that not only inhibit everyday living, but also make the things we all strive for in life difficult or impossible to achieve. Although people with cystic fibrosis live with so many uncertainties today, donations will help fund important research that brings hope and helps provide answers in a cure.

This professional campaign titled 'Tough Questions' was published in Canada in November, 2018. It was created for the brand: Cystic Fibrosis Canada, by ad agency: Grassriots. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Grassriots, Toronto, Canada
Creative Director: Paul Bonsell
Art Director: Deborah Caprara
Copywriter: Jane Ayer
Photographer: Matthew Watts
Director: Paul Bonsell
DoP: Matthew Watts
Producer: David Smith
Account Director: Heather McKelvey
Account Manager: Lauren Grosberg
Editor: Ryan Hunt / Married to Giants/WINGMAN
Colourist: Patrick Samaniego / Alter Ego


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.