Description
In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch "Touchboard Discounts," a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo and Palmeiras.
This professional campaign titled 'Touchboard Discounts' was published in Brazil in December, 2024. It was created for the brand: Itaú Unibanco, by ad agency: Africa Creative. This Integrated medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 3 months ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
