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Problem - Breast cancer is the most frequent cancer among women, impacting 2.1 million women each year. The median age of diagnosis for breast cancer on women is 50 years old and above. Insight - Older women spent the most time reading erotica for personal interest. Idea - We release a series of print ads written in the guise of erotica. We want readers to be aware of ways to detect cancerous lumps in their breast and then get rid of them.

This NSFW student campaign titled 'Touch Yourself' was published in Germany in January, 2020. It was created for the brand: National Breast Cancer Foundation, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 3 years ago by Creative Director: Tekle Mamaladze of We The Brands.


Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Tekle Mamaladze
Art Director: Shadab Wajih
Copywriter: Omkcar Shethe
Copywriter: Shweta Nandakumar


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