Transport for Ireland

Top Up Anywhere

Agency: TBWA


Transport for Ireland, part of the national body for public transport in Ireland, have launched their Leap Top-Up App on iOS. The App will now be available to iPhone users thanks to Apple recently opening up NFC technologies to third party apps.
The playful campaign, created by TBWA Dublin, celebrates the fact that iPhone users will now be able to top-up their travel card, the TFI Leap Card, anywhere (well, almost anywhere).
The visuals use hyperbolic scenarios to depict the freedom that the Leap Top-Up App brings, giving users the ability to top-up and check their TFI Leap Card balance, wherever and whenever they want. An astronaut gleefully tops up while floating around in space, circus performers top-up whilst dangling from a trapeze and a thrill-seeker defies gravity by topping up while hanging upside down in a rollercoaster car.
The radio ad, with VO by popular Irish comedian Kevin McGahern, features sound effects to a paint a picture of the many situations in which the App can be used.

This professional campaign titled 'Top Up Anywhere' was published in Ireland in May, 2021. It was created for the brand: Transport for Ireland, by ad agency: TBWA. This Integrated medium campaign is related to the Transport industry and contains 4 media assets. It was submitted almost 3 years ago by Copywriter: Roisin O Mahony of Boys+Girls.


Advertising Agency: TBWA Dublin, Dublin, Ireland
Ceo: Deirdre Waldron
Creative Directors: Clayton Homer, Dillon Elliott
Art Director: Sarah Tynan
Copywriter: Roisin O Mahony
Senior Account Executive: Katie Corscadden
Strategy Director: Aleesha Tully
Social Media & Content Specialist: Amy Tumelty
Junior Planner: Anne Cotte
Graphic Designer: Joe Collins
Motion Graphics: Mark Murray


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