Too True Crime
Agency: Rethink
Description
Presented by the Canadian Femicide Observatory of Justice and Accountability (CFOJA), Too True Crime spotlights the real stories of every woman and girl killed by femicide in Canada since 2020, with one story per episode. This podcast is a solemn, undeniable record of 580 lives lost, and is aimed at confronting the normalization of violence, moving the conversation from entertainment to activism, demanding that Canada finally recognize femicide as the national epidemic it is. The CFOJA is calling on Canadians to hear these women's stories: subscribe to the podcast, now available on Spotify and Apple Podcasts, visit TooTrueCrime.com to sign the petition, and urge the Canadian federal government to officially recognize femicide and work towards the inclusion of femicide in the Criminal Code of Canada.
This professional campaign titled 'Too True Crime' was published in Canada in November, 2025. It was created by ad agency: Rethink. This campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 24 days ago.
Credits
Title: Too True Crime
Charitable Partner: Canadian Femicide Observatory of Justice & Accountability
Global CCO: Aaron Starkman
Global CSO: Sean McDonald
Global COO: Caleb Goodman
ECD: Leia Rogers
ECD: Morgan Tierney
Creative Director: Eric Seymour
Associate Creative Director: Thom Peters
Art Director: Ashley Visvanathan
Art Director: Eric Seymour
Junior Art Director: Matt Funk
Copywriter: Thom Peters
Copywriter: Sophia Storti
Copywriter: Angus Merry
Copywriter: Brendan Banks
ECD, Design: Hans Thiessen
Associate Creative Director, Design: Justin Kowalczuk
Associate Creative Director, Digital: Alex Fleming
Digital Designer: Dustin Gamble
Senior Motion Graphics: Ignacio Florez Zelaya
Head of Production: Laura Rioux
Director of Broadcast Production: DW Fraser-Winsby
Associate Director of Digital Production: Kyle Hicks
Senior Integrated Producer: Terri Winter
Broadcast Producer: Paula Gill
Integrated Producer: Jessica Yoshimura
Head of Public Relations: Meredith Burns
PR Account Director: Chenda McKissick
PR Manager: Anne Marie Scanlon
PR Specialist: Tara Lush Benson
PR Coordinator: Ricardo Felix
Group Account Director: Kennedy Crawford
Account Director: Tianna Fung
Account Manager: Mika Labreque
Account Management Intern: Dawson Yates
French Adaptation:
Directrice de création: Karine Doucet
Directrice de création: Geneviève Jannelle
Traductrice-réviseure: Marie-Hélène Lessard
Concepteur-rédacteur: Nicolas Doyon
Audio Production House: Wave Productions Ltd
Managing Partner: Megan Hughes
Creative Partner: Craig Warrian
Creative Partner: Craig Zarazun
Creative Partner: David Gaudet
Production Coordinator: Avery Reid
Audio Engineer: Cooper Garnett
Music: Wave Productions Ltd
Date of First Appearance: November 25, 2025
Charitable Partner: Dr. Myrna Dawson, Founder, Canadian Femicide Observatory for Justice & Accountability
Dr. Crystal Giesbrecht, Director of Research and Communications, Provincial Association of Transition Houses and Services of Saskatchewan
Angela Marie MacDougall, Executive Director, Battered Women’s Support Services
Angelika Zecha, Research Coordinator, Centre for the Study of Social and Legal Responses to Violence
