ADVERTISING

Accenture

Together, we change the world for the better

Agency: Black Rabbit

Description

As you may know, Accenture is a leading professional services company with over 500,000 employees worldwide. They needed to hire hundreds of new employees every month, so we were tasked with creating the main video asset for their IT recruitment campaign in Poland that would resonate with their target audience.

Our aim was to create a video that went beyond mere talk and truly showcased diversity. So we needed to use diverse methods of B2B video storytelling.

Therefore, we utilized various visual techniques, such as pixel graphics, hand illustrations, 2D and 3D animations, collages, and stock footage, the works. We even filmed specific scenes to ensure the visuals aligned with the brand's message and connected with Accenture's audience seamlessly.

The video got over 21 million views across multiple channels (social media platforms and others). But, more importantly, the video engaged with viewers admiringly, leading to a very high percentage of video completions.

A video resonated with the target audience so well that it had an impact on the campaign's financials.... lowering CPC and CPM by close to 80% below the average.

And best of all, over 2000 people hound a home at Accenture Poland, where they started or continued their journey in the digital transformation industry.

This professional campaign titled 'Together, we change the world for the better' was published in Poland in April, 2024. It was created for the brand: Accenture, by ad agency: Black Rabbit. This Content, Digital, and Film media campaign is related to the Electronics, Technology and Professional Services industries and contains 4 media assets. It was submitted about 2 months ago.

Credits

Advertising Agency: Black Rabbit, Warsaw, Poland
Production Company: Black Rabbit / Brave Productions, Warsaw, Poland
Creative Director: Wojtek Jezowski
Producer: Ola Grzymska

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