Accenture stood in front of an interesting challenge: when you’re employing the most ambitious business-focused minds on the market, how do you motivate them to work a little less? As a part of the Christmas gift focused on wellbeing, we prepared Goodnight Business Tales: classic audio stories with a corporate twist. A tailor-made solution to make the workaholics of Accenture get enough rest – because the only good reason to hear about Excel after 8 PM, is to fall asleep faster.
This professional campaign titled 'Goodnight Business Tales' was published in Czechia in November, 2021. It was created for the brand: Accenture, by ad agency: Zaraguza. This Audio, Digital, and Direct media campaign is related to the Other industry and contains 1 media asset. It was submitted 3 months ago.
Advertising Agency: Zaraguza, Prague
Creative Director: Roman Biath
Copywriter: Judita Ružičková
Art Director: Ondřej Kroupa
Illustrator: Gabriela Plačková
Account Director: Anna Nedelská