Tofu Dress

Agency: Raúl&Rigel


Holland’s Next Top Model, Kim Feenstra, wears a golden tofu dress at the première of Zorro the Musical totally in style of Lady Gaga (meat dress!) This stunt was set up by Raúl&Rigel and was part of the campaign of Stichting Natuur & Milieu to promote the website, a kind of ebay where you can buy and find more info about meat alternatives. Flexitariërs are people who don’t eat meat one or more days a week because of the damage consequence to the environment.

This professional campaign titled 'Tofu Dress' was published in Netherlands in May, 2011. It was created for the brand: Natuur&Milieu, by ad agency: Raúl&Rigel. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Raúl&Rigel, Netherlands
Creative Director / Art Director: Alexis Verschueren

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