Holland’s Next Top Model, Kim Feenstra, wears a golden tofu dress at the première of Zorro the Musical totally in style of Lady Gaga (meat dress!) This stunt was set up by Raúl&Rigel and was part of the campaign ikbenflexitarier.nl of Stichting Natuur & Milieu to promote the website ikbenflexitarier.nl, a kind of ebay where you can buy and find more info about meat alternatives. Flexitariërs are people who don’t eat meat one or more days a week because of the damage consequence to the environment.
This professional campaign titled 'Tofu Dress' was published in Netherlands in May, 2011. It was created for the brand: Natuur&Milieu, by ad agency: Raúl&Rigel. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Raúl&Rigel, Netherlands
Creative Director / Art Director: Alexis Verschueren