To Be or Tobacco

To be, or tobacco, that is the question.


"To be, or not to be, that is the question " is a famous phrase from William Shakespeare's play Hamlet. The spec ad on World Tobacco Day, 31st May, tries to highlight how the consumption of Tobacco is synonymous with not to be.

The spec ad leaves the audience with a question or rather choice: To be or Tobacco (not to be)?

This student campaign titled 'To Be or Tobacco' was published in India in January, 2023. This Content, Design, and Digital media campaign is related to the Education, Fitness, and Health industries and contains 1 media asset. It was submitted over 1 year ago by Copywriter: Anshuman Singh .


Copywriter: Anshuman Singh
Art Director: Yogita


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