Case Tire Roads
Description
Puerto Rico has two problems that keep growing: more than 20,000 potholes on its roads and over 4 million discarded tires every year. So we turned one problem into the solution for the other. Together with Once & For All Tires, Goodyear created TIRE ROADS, an asphalt mix made with recycled tire rubber that gives old tires a second life while helping build roads made to last longer.
This professional campaign titled 'Tire Roads' was published in Puerto Rico in October, 2026. It was created for the brand: Good Year, by ad agency: Independent. This 360°, Experiential, and Integrated media campaign is related to the Automotive and Personal Transportation, Insurance, and Transport industries and contains 6 media assets. It was submitted about 5 hours ago.
Credits
Creative Director: Gian Hernández Fernández
Senior Creative: Meylin Castro
Senior Art Director: Julio Ramirez
Senior Designer and animator: Victor Guerra
