Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that obviously impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens.
But having those conversations can be uncomfortable, tricky, and often come without the grounding of experience. To help concerned parents, Drug Free Kids Canada has created a movement to encourage and support them while provide tips and tools to start an important conversation around the harms of problematic drug use.
This professional campaign titled 'Tips' was published in Canada in February, 2021. It was created for the brand: Drug Free Kids Canada, by ad agency: FCB. This Film medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 2 years ago.
Advertising Agency: FCB Montréal, Canada
Creative director: Sylvain Dufresne
Creative: Sylvain Dufresne, Jean-Simon Charland
Project lead: Erin Brown-Vandecruys
Production agency: Anick Rozon
Director: Nicolas Fransolet
Post-production: Post 430