NSW Rural Fire Service and Wunderman Thompson Australia give New York City a look into Australia’s recent catastrophic bushfires.
Donated by Silvercast, the 77-foot ‘Godzilla’ billboard is located at the third most instagrammed location in the world and is perfectly positioned to send a message of thanks to all the firefighters and those who support them around the world.
The 15-second installation transforms Times Square’s usual bright lights into a to-scale fire front.

This professional campaign titled 'Times Square' was published in Australia in February, 2020. It was created for the brand: NSW Rural Fire Service, by ad agency: Wunderman Thompson. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Wunderman Thompson Australia

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