ADVERTISING

NYU Langone Health

Time, Home and Heart

Agency: Deloitte Digital

Time

Home

Heart

Description

NYU Langone Health is the top-ranked health system in New York and one of the best in the country. Everyone in the institution is hyper-focused on delivering one thing - the best patient outcomes. The researchers, the janitors – everyone is focused on the same end goal. This relentless focus on an integrated institution that delivers unprecedented patient outcomes is powered by data and dashboards.

When other hospitals SAY they deliver great outcomes, NYU Langone Health SHOWS the data tied to the highest success rates of programs such as lung transplants and cardiac surgery.

That’s why Deloitte and NYU Langone Health have built a new campaign that puts the authenticity of HOW only their doctors work + the FACTS that show the reality of the patient outcomes they enable. Last week, Deloitte Digital and NYU Langone Health debuted a series of films centering around humanity and factual storytelling that highlight the competitive and patient outcomes they deliver.

“Home” and “Heart,” launched on January 22, following “Time,” which launched on January 8. Shot exclusively in an active NYU Langone hospital, every staff member in the films are real medical professionals at NYU Langone Health.

“Time” focuses on the fact that NYU Langone is capable of moving patients off the lung transplant waiting list 5x faster than any other hospital in the U.S. The film paints an emotional picture of what it’s like to receive the life-saving call that a patient is off the waiting list for critical care, showing the uniqueness of NYU Langone’s ability to provide this service. NYU Langone’s lung transplant program is ranked #1 in New York.

“Home” is centered around the simple fact that on average, NYU Langone’s congenital heart disease program can get families and newborns home 4 weeks faster than any other hospital in the U.S. The film combines this fact with the rawness and emotion of what that means for a new mother and family. The program’s survival rates are the highest in the country.

“Heart” zooms in on another aspect of the leading heart surgery program, with NYU Langone having a 99.9% success rate for adult cardiac surgery, bringing in the best doctors from all around the world in each subspecialty of heart surgery to delivery the best outcomes.

This professional campaign titled 'Time, Home and Heart' was published in United States in February, 2024. It was created for the brand: NYU Langone Health, by ad agency: Deloitte Digital. This Integrated medium campaign is related to the Health industry and contains 3 media assets. It was submitted 2 months ago.

Credits

Deloitte Digital:

Leyland Streiff / Managing Director
Kenny Gold / Managing Director
Sarva Azhagusundaram / Managing Director
Milton Correa / US Head of Creative
Jones Krahl / US Head of Creative
Aaron Sidorov / Group Creative Director
Lora Faris / Creative Director
Zac Carroll / Creative Director
Shamel Washington / Associate Creative Director Art
Drik Ghosh / Associate Creative Director Copy
Alex Oshima / Senior Copywriter
Roxie Reeves / Art Director
Amanda Jordan / Designer
Paige Clifton-Steele / Senior Copywriter
Minji Koo / Designer
Megan Lee / Designer
Leelee Groome / Head of Production
Daniel Maughan / Executive Producer
Heather Ruder / Executive Digital Producer
Stephanie Berland / Business Affairs Manager
Ramin Mirshah / Global Chief Business Affairs Officer
Jennifer Miller / Group Account Director
Katherine Stahl / Account Director
Maya Scully / Associate Account Executive
Julia Grace Brimelow / Strategy Director
Lianne Boxley / Associate Strategist
Ari Berkowitz / Social Strategy Director
Angelina Truchan / Social Strategist

NYU Langone:

Liz Golden, Senior Vice President, Marketing and Communications / NYU Langone Health
Debbie Cohn, Vice President, Marketing and Communications / NYU Langone Health
Bindu Vaswani, Director of Marketing / NYU Langone Health
Rob Magyar, Director of Marketing / NYU Langone Health
Taylor Hutchinson, Associate Director of Marketing / NYU Langone Health

PRODUCTION:

Superprime:

Managing Director – Michelle Ross
Managing Director – Rebecca Skinner
EP – Maddy Carlton
Producer - Alex Waite
Director of Photography - Bradford Young

Sound Design, Mix and Music: Heavy Duty Projects

EP: Zach Pollakoff
Editorial: Cabin Edit
Editor: Alvaro Del Val
Assistant Editor: Katie Pehowski
Executive Producer: Hope DuHaime
HOP: Lisa Barnable
Sr. Producer: Marianna Terenzio

Visual Effects: Blacksmith

2D Leads - John Shirley, Matt Monson
Assist - Remedy Jeannie
AFX - Chris Koelsh
Color - Mikey Pehanich and Sam Howells
Head of Data & Technical Operations - DJ Miranda

Visual Design: Norte

ComparaJá
Dietz & Watson

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.