Agency: Clube Recriativo

On the floor

The chair

Back to back

These people...


Even when it is to improve our conditions, we fear change.
This fear becomes difficult to control. We feel paralyzed. Stuck. Both our hands and feet tied up.

We become hostages of our present conditions.
With ComparaJá, we can free ourselves from our home loan huge taxes.

With this campaign, we basically showed that we only depend on ourselves to be free.

This professional campaign titled 'Hostages' was published in Portugal in January, 2024. It was created for the brand: ComparaJá, by ad agency: Clube Recriativo. This 360°, Digital, and Film media campaign is related to the Finance industry and contains 4 media assets. It was submitted 3 months ago.


Advertising Agency: Clube Recriativo
Production Company: Mosaic Media House
Director: Gonçalo Sbrugens
Creative Directors: Kiko Pedreira, Vasco Gaspar
Art Director: Carlos Gaspar
Copywriter: Kiko Pedreira, Gonçalo Roquette
Designer: Francisca Fafe, Francisco Ribeiro


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